Bryan MacMurray

AI Integration, Agent Development And GEO

• Developed and deployed AI-powered SEO tools using Python and API libraries at Overdrive Interactive, automating complex content analysis and deliverable generation.
• Promoted best-practices for web content accessiblity for LLMs and AI Agents to maximize citations, brand mentions and conversion opportunities.
• Engineered task-specific LLM prompts for text classification and summarization, streamlining high-volume data processing tasks.

Workflow Automation & Python Development

• Effectively leveraged Python and BigQuery to migrate a decade's worth of Google Analytics data from 10 properties to BigQuery at Wellstar.
• Developed a custom crawling and auditing platform using Screaming Frog API, Python, and KNIME for large-scale enterprise site analysis (1M+ URLs).
• Automated standard document deliverables (XML sitemaps, audit templates) using NodeJS and PowerShell, significantly reducing manual overhead.

Agile Delivery & Healthcare Space

• Delivered production-ready features and bug fixes in an Agile development environment at Wellstar Health System, utilizing Azure DevOps for sprint planning and tracking.
• Partnered with product and engineering leads to define technical requirements and translate business needs into functional AI-enhanced features.
• Navigated complex healthcare data environments, ensuring all automation and AI implementations met rigorous institutional standards for accuracy and reliability.
• Communicated technical designs and project limitations clearly to both technical and non-technical stakeholders to ensure project alignment.

SEO Analyst (Agile/Data Ops Focus) | Wellstar Health System | 06/2023 – 08/2025

Senior SEO Analyst (AI Tool Development) | Overdrive Interactive | 10/2022 – 06/2023

SEO Manager | Genuine | 08/2021 – 03/2022

Senior SEO Strategist | Charles River Interactive | 04/2019 – 07/2021

SEO Specialist | ESM Digital | 03/2018 – 02/2019